Regardless of the butter debate, US consumers have an affinity for butter. It's been reported that the average American eats nearly 23 sticks of butter a year and in 2013 they spent $2 billion on the fat-laden ingredient. According to the American Butter Institute, Americans have been increasing their butter intake and consumption reached 5.6 pounds a year in 2012 versus 4.1 pounds in 1997.Butter is on trend. Crafted compound butters with a variety of flavors are emerging in restaurants while novices are experimenting at home. Additionally, grass-fed butter is en vogue as a result of the Bulletproof Coffee craze. Driven by the vegan lifestyle and dietary restrictions, nut butters are also proliferating. From sweet to savory combinations, butter is an easy medium to carry flavors.
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