Not Only for Luxury Items - Bright White MediaLiner Adds Shelf Appeal to Packaging and Displays at POS

摘要

Stora Enso Speciality Papers launches MediaLiner, a bright white graphic liner for corrugated packaging, displays and other laminates. This new Stora Enso product targets brand owners seeking eye-catching corrugated packaging and displays to boost sales at the point of sale (POS).When it comes to fast moving consumer goods, buying decisions are usually made spontaneously at the POS. Thus the trend in corrugated packaging is changing: The traditional brown boxes are gradually being replaced by multi-functional packaging designed to actively support sales. Contemporary packaging has to attract customer's attention at the POS. For corrugated packaging this can be achieved through high-quality graphics, unique surface effects and tactile appeal of the liner.