NORA CONSUMER EDUCATION OUTREACH EXCEEDS EXPECTATIONS

摘要

An aggressive internet-focused consumer outreach program extolling the virtues of heating with Bioheat? (heating oil blended with renewable bio-diesel) has performed even better than anticipated, said the National Oilheat Research Alliance, based in Alexandria, Va. The association allocated nearly $1 million to explain to consumers the value of oilheating through a digital media outreach plan expected to lead to nearly 100 million impressions and more than 500,000 visits to NORA's website OilheatAmerica.com.