Non-alcoholic beverages and soft drinks sales amounted to 1,054 billion U.S. dollars worldwide in 2013 (Source: Statista). Thus, the beverage sector represents an important, mature manufacturing industry in many countries and contains a high proportion of small and medium sized enterprises (SMEs) beside the multinational giants. SME's REtD expenditure usually is low compared to other manufacturing sectors, and the majority of effort is focused on the incremental development of new product variants, involving innovation in packaging, reformulation and improvement of existing products or brands.
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