Marketing food safely A new tool for farm direct marketers

摘要

Anew publication aims to help producers maintain farm direct marketing as a safe, workable and profitable business option. "Consumers everywhere demand quality and safety in the foods they buy," says Betty Vladicka, food safety specialist with AlbertaAgriculture, Rural and Rural Development. "In fact, confidence in food safety is one of the most important factors for food purchases. Studies show Albertans are especially confident in the safety of food sold at farmers' markets and direct to consumers."