The produce industry, led by its member associations, has proac-tively worked to get fresh produce salad bars into American school lunchrooms. The initiative has received additional support from the current administration, with First Lady Michelle Obama calling for more fresh fruits and vegetables in schools and changes in school nutritional guidelines by USDA. Michelle Obama's "Let's Move!" campaign, with the goal of increasing physical activity and consumption of fresh fruits and vegetables in children, celebrated its one year anniversary last month. The United Fresh Produce Association, which supports the goals of the program, congratulated the first lady on the successes so far.
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