Marketing to Kids Cartoons help jump-start healthier lifestyle

摘要

According to the Centers for Disease Control and Prevention (CDC), nearly one out of every five children between the ages of 6 and 11 is classified as overweight, double the rate of 20 years ago. Teenagers fared even worse, with about 17 percent considered overweight, more than three times two decades ago. The CDC also reported that more than half of overweight children and teens have at least one other risk factor for heart disease, such as high cholesterol or high blood pressure. Healthy eating habits start with children, so marketers are partnering with Disney, one of the most recognizable names in cartoons, to make fruit and vegetables more attractive to kids.