Design Room Tips: Substituting the Right Stuff

摘要

Selecting the right substitutes for a selection guide arrangement is tricky any time, but especially so at times of the year when your inventory is depleted. Substitutions, of course, are acceptable but they should be the exception, not the rule. Yourgoal with any substitution is to retain the essence of the design. Selection guides make it possible for florists and customers across the country lo be on the same page, so to speak. A customer can select an arrangement from the guide and a florist thousands of miles away can reproduce and deliver a fresh creation for a local recipient. The process is fulfilling for the consumer and routine for the florist - usually. The exceptions are when you might not have the exact floral product or container that's pictured in the selection guide. Then you must choose an alternative. Substitutions should always be made with care and attention to maintaining the original value, integrity, and look of the design.