Catering to the Mature Market

摘要

People over 55 years of age represent a major segment of your customer base. The question is: what are you doing to meet their specific needs? Surveys show that these mature customers have a keen appreciation for flowers, so the more you know about th en preferences, the better it is for your shop's profits. The mature market represents a wide range, from 55 to more than 100. Therefore, they can't be easily categorized or pigeonholed. Many of them lived through the Great Depression and are on fixed in comes. They comprise the cost-conscious segment.