BRAND-IVERSARIES: BRANDING YOUR COMPANY'S MAJOR MILESTONES

摘要

Your company is about to celebrate an anniversary, and you're probably thinking, "This is a great excuse to order a cake" And why not, you deserve it, right? But before you blow out the candles, don't forget that a milestone like this is a tremendous marketing opportunity. It's a chance to not only promote your company's decades of success and community contributions, but to refine its brand and position in the marketplace.