The Pandemic Increases Demand for Healthy Pet Foods

摘要

Healthy nutrition for pets is big businessIn 2019, the pet food market worldwide stood at €73 billion, and it is predicted to reach €103 billion by 20271. This expected global pet food market growth is due, in part, to an increasing demand from animal owners for more natural and premium productswhich is a direct reflection of what is happening in human nutrition. It is no surprise, following a global pandemic that there has been an increased interest from pet parents regarding healthy nutrition.In fact, the relationship between animal and human nutrition trends is a strong one. According to the American Veterinary Medical Association (AVMA): 'Trends in companion animal nutrition often mirror trends in human nutrition, reflecting the desire of pet owners to feed them diets they consider healthy and beneficial for the well-being of their pets". Governments are also increasingly encouraging the usage of natural, healthy, and safe ingredients in pet food products and demanding more label transparency when selling such products.