The World's Fair Basel World

摘要

As buyers and exhibitors from across the globe make their final preparations for the seven-day marathon that is BaselWorld 2014 (27th March - 3rd April), Belinda Morris previews the trends and just a few of the new lines waiting to be unveiled. Ask a supplier - of watches or jewellery -why they participate at BaselWorld every year, and the response is straight out of any self-respecting organiser's endorsement-peppered sales pitch. The fact that the fair is enormous is a given, but, as Victoria Campbell, CEO of The Dreyfuss Group points out: "Basel... provides a concentrated hub of industry professionals from around the world, which allows us to meet with new and existing customers."