Heart of the matter: Heart health foods are growing considerably faster than the overall food market, says RTS Resource

摘要

The EU food market is performing poorly. Low population growth, an increasing proportion of elderly people (who tend to consume less) and retailer price initiatives have all exerted downward pressure on market volumes and values. Meanwhile, consumption in North America and Asia Pacific is rising faster. Against this background, despite recent price rises, food has become relatively cheaper giving most consumers the ability to choose between many different types of convenience and added value products. One result is that food has taken on a more meaningful role in our lives. Rather than just providing basic nutrition, we also expect our choices in the food we purchase to make a greater contribution, either to the environment (organics), the lives ofothers (Fairtrade and supporting local producers) or to ourselves (improved health, wellbeing and even beauty).