CANNY BUSINESS: An Australian entrepreneur is turning the wine industry upside down

摘要

Winning a gold medal in a prestigious international wine competition is a heady accomplishment. Winning the medal at the 2011 International Wine Challenge, in London, which receives more than 10,000 entries, is even more impressive. Winning the medalwith a wine that comes in a can defies tradition. When Barokes' Cabernet Shiraz Merlot picked up a gold medal at the 2011 IWC in June in London, it further solidified the credibility of an innovative Australian wine business - and added another feather in the cap of Barokes' entrepreneurial CEO, Greg Stokes. To an industry steeped in tradition, Stokes has added a 21st century spin onto the business of wine - by focusing on the needs of the market, rather than re-creating the past.