Wrapped and ready: Seven simple steps for grab-and-go holiday gifts

摘要

Want to build holiday gift sales? Want to encourage impulse purchases among holiday shoppers? Want to become known as the gift source for the "hard-to-buy-for" crowd? Then plan now to establish a quick gift display with a fine selection of great giftswrapped and ready to go. The concept isn't exactly new. Department stores, gift boutiques and candy shops have used the idea for years. Select a limited collection of unique and novel gift items that have universal appeal; wrap all but one or two samples of each item; create a display of the wrapped items en masse, with samples open and available for customer consideration.