Color influences humans' emotions, preferences and opinions. Are you using it in your shop to the best advantage? Is your store environment in sync with the products you're selling? Is color used effectively in your displays? Do you know which color is the most attention getting? Let's take a look at what color means in a merchandising sense and see how it can be used in a retail store and in product merchandising. Black is the color of authority and power. It is a somber color but, used sparingly, can set off bright colors. It is an effective color against which to showcase flowers and floral arrangements. White is associated with purity and light. Monochromatic combinations of varying hues of white in both product displays and flower arrangementscan be effective, modern and even dramatic.
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