First Things First: Building a 21st - Century Breakfast

摘要

If lunch and dinner know what's good for them, they'll ditch their PR teams and sign on with whoever's handling media for breakfast. You can hardly open a magazine, scan a headline or hear a newscast without learning something complimentary about themorning meal.Take this stat: Breakfast accounted for almost 60% of foodservice traffic growth over the five years preceding 2010, according to The NPD Group, Port Washington, NY. While morning meal visits were inching up 2% annually during the period, lunch struggled to stay flat and evening traffic fell 2%. Which just goes to show: Breakfast is big, and getting bigger. Figuratively, that is: We've long since traded the workingman's flapjacks and home fries of yore for the 21st-century equivalent of a latte and energy bar, but we're still starting our days with sustenance. Because as much as breakfast has changed, one thing's stayed the same: It's still the most important meal of the day.