Speciality Packaging Films Report

摘要

The flexible packaging market in Europe is valued at around 20 billion Euros, according to Andrew Reynolds, Research Director at Applied Market Information (AMI). There is room for growth to replace rigid packaging and reduce weight - as per the new YES pack from Kraft, which is replacing a bottle. There is increasing globalization in this market as both food and packaging companies expand their geographical footprint. The focus for packaging is both on consumer appeal and product differentiation, and on improving sustainability in the supply chain.