Rondo-Pak, a U.S. based provider of folding cartons to the pharmaceutical, biotech and medical device industries, has developed a carton that can be equipped with multimedia consumer engagement features, including a thin, lightweight HD video screen - complete with sound - seamlessly integrated into a standard or custom-designed carton. Blending both print and digital content, the cartons also can contain digital watermarks on web-enabled outer packaging, providing additional product info or special offers to consumers via smartphone right at the point of purchase or use. Digital content is supplemented by a broad-banner carton surface conducive to large text and vivid colour schemes.
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