Tour de Force: HOW TO GET MUCH MORE OUT OF YOUR CUSTOMER TOURS

摘要

Often a conversation with your customer isn't enough. When you want to provide great new products that truly add value, you need to see what your customers need. As a B2B supplier, you can approach new product development one of two ways: you can ask your customers what they want or you can find out what they need. Of course, the sure-fire way to success is to address their needs in ways they may have never thought possible. And there's no better way to do that than by touring their facilities. The name of the game is to find ways to help your customers that they wouldn't think to tell you about. When you can tour the facility, you get a look at not only your customers' general operations but also how they use your products. Specifically, you'll gain a unique perspective. You'll see everything with fresh eyes, and as a result, you'll discover where your company and its products can really add value.