ISO Focus+: Entering its 82nd year, the Geneva International Motor Show is among the most prestigious in the world. How has the show's profile evolved over the years ? What are the reasons for its unparalleled success Andre Hefti: During the last decade, the Geneva Motor Show clearly evolved from a sales platform to an image showcase. Each year exhibitors use this unique opportunity to unveil an astonishing number of premieres. On one hand, they are presenting new models that are going to be launched or that are already on the road. On the other hand, they give interesting insight into future projects and technologies. The manufacturers are obviously keen to position themselves in a highly competitive market. As a result, the visitor gets an overview of the entire automotive universe.
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