What if we tried something new?

摘要

Here's an idea: Marketing! Not long ago, the new chairman of Ford Motor Co., William Clay Ford Jr. (Henry I's great grandson), came to my city and, at a civic luncheon, said that, even though his company was extending its 0 percent financing program,the auto industry will eventually suffer from this sort of aggressive promotion. "In the short term, we're going along with what our competition is doing." (And then some. Ford extended its zero percent program to mid-January, two weeks beyond GM's announced deadline for 0.0 percent deals.)