A look at cooperative marketing at one of Europe's new trends: horticultural distribution centers Take a map of Europe. Hang it on a wall and put a pin in it. Just about anywhere will do. Then, calculate the population of the marketplace within a one-hour drive. Chances are good the number will be in the millions. Extend your driving distance to two hours, and then five. You may not double or quadruple your market reach, but the numbers will be impressive. This dramatic difference in market density is a key reason why certain business practices in Europe have evolved quite differently than here in the NorthAmerican marketplace.
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