Printing possibilities

摘要

"Should we print our own signs?" "When does it make sense to 'click-and-print' or order signs from online sources?" "Should I get off-the-shelf or customized signs?" "Should I hire a designer?" You've asked yourself these questions, maybe more than once. Here are some much-needed answers to your oft-asked queries. "Having signs printed out-of-house, we just weren't finding what we wanted the signs to say," says Lora Keddie, marketing director for Al's Garden Center, which has three locations in the Portland, Oregon, area. "It didn't match our branding, and they were signs you could find in any other garden center."