Increasing your market share requires much imagination and merchandising panache. ditor's note: This is the second part of Melhem's two-part recap of his tours of the California Breeders Showcase, more commonly called the California Spring Trials. Part One in July provided a backgrounder of the Trials, including notes on the many merchandising ideas breeders are developing to boost more consumer sales. To review that introduction, go to our website and check out Part One in our "Past Issues" section.In this report, Melhem looks at a number of other varieties that caught his eye. Garvinea (1) is a new series of gerbera that have smaller blooms but more of them. This series is good in pots with some adjustment in production compared to other series.The hope is that it will do well in landscapes so it can be used as a bedding plant. We have Garvinea in our Sawaya Garden Trials and I am looking forward to seeing how it performs outdoors.
展开▼
