Can we grow a national campaign?

摘要

There are two phrases I'd like to plant into the average American's vocabulary: "You can grow that," and "Passionate about plants." A couple of months ago I started thinking about a national "You Can Grow That!" campaign. Recently I was thrilled to see a proposal for a similar national marketing initiative written by Danny Takao ofTakao Nursery. Maybe it's time to grow this. In the same way that the phrase "Fall is for planting" cemented the idea that it was good to plant in autumn, we need to thoroughly saturate people with the belief that plants and gardening are worth the effort because of the benefits gained. As an industry - growers, independent garden centers, garden writers, salespeople, PR firms, plant breeders, and branders—it's in our interest to gather behind a slogan that will promote the multitude of worthwhile results that plants and gardening cultivate. I propose: "You Can Grow That."