Smart marketing appeals to consumers: I Just offering great-looking plants won't cut it. Consumers want more - time savings, instant gratification and 'green' products

摘要

A MARKETING PLAN is essential, but first you must have a good product and great product packaging and merchandising. It's not just about where you put your advertising dollars. Hands down, the No. 1 form of successful advertising is word-of-mouth. What does this have to do with marketing? How is your product offering? How is your service? Have you asked your customers about either? If you provide great, fast service and have a product that is a good performer, your customers are talking about it. However, your customers will talk a lot more about your product if you offer them help at retail. The end consumer needs to spread the word.