As the Northwest cherry season draws closer, for the first time in six or seven years I am thinking that the 2013 harvest has the potential to begin during the first days of June. If you've ever seen the movie Money Ball, you know the premise of determining a "winning" recipe in the preseason is about paying attention to the statistics and historical performance of a given player or, in our case, a given crop. Corning into this season, the statistics told us that our cumulative growing degree-dayunits were further ahead than in the last several years. That being said, our production profile has changed significantly since the 2005-2007 seasons, so the month of July will see significant volume regardless of an early start. We should expect to harvest more cherries in July than in June, and, as a result, our promotion timing will begin in mid-June and extend through mid-August.
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