Export funding INCREASE UNLIKELY

摘要

Market opportunities abound overseas, but the funding outlook is less promising. Since generic apple promotions in the U.S. market are a thing of the past, export markets seem to offer better opportunities for selling more apples, Washington Apple Commission President Todd Fryhover says. "Right now, it doesn't appear to me that there's anyone out there building demand and increasing consumption domestically," he said. "So, I would agree that export markets provide the only viable alternative." Since the Apple Commission stopped domestic promotions in 2004, marketers have stepped in to promote their own brands with retailers. But the industry still largely depends on the Apple Commission to build the apple category in markets overseas.