Ceremonies best served by a coach - Use B2B marketing to reach wedding groups

摘要

Lori Harrison is known in the motorcoach industry as the director of corporate communications for the American Bus Association (ABA). To her relatives and friends she is the person who had a bus at her wedding. She wanted her guests to arrive on time and safely. She also didn't want to worry about family and friends driving themselves back to their hotel after enjoying alcoholic drinks at the reception.