In Spain,the company shares the blenders market with Braun, with the top ten products in the sector split between Taurus and Braun, Taurus, which has its headquarters in Oliana, Spain, was originally a family business. The company started in 1962 and made a name for itself in the Spanish small appliance market with major product launches including a domestic deep ', fryer, the Bapi hand blender and theTropicano fan heater. In 1996,Taurus suffered a financial crisis, but was saved when two Spanish industrialists, Ramon Termens and Jorge Tornini, purchased it The new owners invested heavily in R & D, carried out industrial reforms, expanded the company, and spent money on product innovation. The result of this investment was international expansion and the introduction of new appliances including vacuum cleaners and ironing centres.
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