Tupperware (1946)

摘要

Sometimes consumers need a bit of a nudge before they embrace innovation. When the American Piggly Wig-gly chain pioneered the self-service supermarket, in 1937, actors were paid to push trolleys around so customers could understand the concept. When Earl Tup-per launched his Tupperware range of PP, PE and PC kitchenware in 1946 it was a flop. The consumers didn't know what it was or how to use it.