Luxury beauty brand Rituals Cosmetics made its debut at the TFWA World Exhibition this year following a decade of rapid growth since launching in 2000. With a product line ranging from body and facial creams to perfumes and scented candles, Rituals Cosmetics has over 350 stores, nearly 1000 shop-in-shops and five City Spas across 15 countries. The brand established a dedicated travel retail division in 2012, which has led it to expand into airlines, cruiselines, ferries, airport locations and its own standalone stores in major international airports, the most recent being in London Stansted. ECM speaks exclusively to Neil Ebbutt, Director, Wholesale and Travel Retail at Rituals How has Rituals been able to grow so fast in travel retail? Rituals is a speciality retail concept which connects Eastern traditions with beauty. It has successfully introduced new product categories to sit alongside and complement the traditional beauty categories of fragrance, cosmetics and skin care. Rituals has grabbed the imagination of travellers through its affordability as an everyday luxury and with its remarkable innovation programme in product categories such as bath and body.
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