Era of value creation

摘要

times, as the old saying goes, are a-changin.' Our industry has been operating in an era I like to call the golden age of production efficiency. During this time, if an operator wanted to make money in the cattle business, he had to out-manage his colleagues by producing a commodity product more efficiently than his competitor could. Under this system, containing your production costs and your management expertise were the keys to improving the bottom line.