Exploiting market potential with novel products

摘要

Gereal products are extremely popular In many countries. In recent years the market for breakfast cereals alone has shown an average growth rate of around three per cent per annum worldwide. That is not surprising, because muesli, cornflakes and the like fit in perfectly with the continuing trend towards health and wellness products - especially if they are fortified with additional nutrients. By creating tailor-made premixes, SternVitamin helps cereal manufacturers develop fast-selling novel products.