Jaffa blows whistle on unhealthy snacks

摘要

a new campaign backed by the brand is encouraging young British footballers to rediscover oranges during their half-time breaks. Israeli brand Jaffa's ukwide campaign to bring back so-called half-time oranges, once a mainstay of amateur football matches, received a major boost during its first week with backing from a high-profile football international as well as a football league nutritionist, generating extensive coverage in the country's mainstream and consumer media.