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Marketing Margins and Price Transmission in a Transition Country--The Case of the Hungarian Pork Market.

机译:转型国家的营销利润率和价格传导-以匈牙利猪肉市场为例。

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摘要

Research on marketing margins and price transmission in food marketing chains in transition economies is still limited. This article investigates the evolution of marketing margins in the Hungarian pork chain between 1992 and 2005, focusing on the relationships between producer and retail prices. This subject is important as the development of market institutions to facilitate the transmission of price information up and down the chain has been relatively slow. During the 1990s, moreover, there was considerable concentration in Hungarian meat processing and food retailing that may have fundamentally altered the competitive relationships between the various agents in the chain. Our estimations suggest a 'structural break' in the marketing margin after April 1996. In the period prior to this date the average margin had been HUF 156/kg but in the period after the break the average value was HUF 119.5/kg, a fall of 23 per cent. We identify possible explanatory factors driving this change. The more important factors were the increased stability introduced to the business environment, partly through policy reforms from the mid-1990s, rising concentration in the pork processing industry, the rise of consumer-oriented supermarkets, and more efficient vertical co-ordination in the pork chain.
机译:转型经济体中食品销售链中的销售利润率和价格传导的研究仍然有限。本文研究了1992年至2005年匈牙利猪肉链中销售利润率的演变,重点是生产者价格与零售价格之间的关系。这个问题很重要,因为市场机构在促进价格信息在链中上下传递的发展相对较慢。此外,在1990年代,匈牙利肉类加工和食品零售业相当集中,这可能从根本上改变了产业链中各个代理商之间的竞争关系。我们的估计表明,1996年4月之后,销售利润率出现了“结构性中断”。在此日期之前的平均利润为156福林/千克,但在中断之后的平均水平为119.5福林/千克,下降了占23%。我们确定了可能导致这种变化的解释性因素。更重要的因素是引入商业环境的稳定性有所提高,部分原因是通过1990年代中期以来的政策改革,猪肉加工业的集中度提高,以消费者为导向的超级市场的​​兴起以及猪肉更有效的纵向协调链。

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