rDTL aims to create an environment for performance. It is based on and revitalizes the "Drilling the Limit" program. Shell's original "Drilling the Limit" program was introduced in the late 1990s, aimed at getting well engineers together to work toward an "ideal world" execution of their operations by removing lost time and adopting innovative practices. Shell achieved global success with the methodology, with many projects achieving step changes versus historical performance levels. In 2004 the program was further developed to include motivating staff and giving them individual responsibility for the performance of their projects. While the whole revitalization process of Drilling the Limit may seem complicated, the bottom line is that there are three simple factors to rDTL: setting targets, creating a plan on how to achieve them, and creating accountability for delivery. This means a cultural change and has been embraced throughout the company, bringing out a competitive streak in employees.
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