Substitute products in the automotive steel sheets market according to sustainable innovations in technology

摘要

Steel is one of the most consumed materials in the automotive industry, and as such the steel industry has played an important role in the supply chain management of automakers. This study considers various substitutes for steel products in the automotive body sheets market according to sustainable innovations in technology. It emphasizes the importance of steel mill relationship management with the technology management of automakers, in order to link market needs with technology development. Product replacement according to a revolution of technology is considered by using advanced technologies such as high strength steel and tailor welded blanking, and the development of value-added automotive steel products with their market behaviours is studied based on three models of product life-cycle, adoption-diffusion and technology applications spectrum.