Engaging stakeholders in co-creating corporate social responsibility: a study across industries in Mexico

摘要

Corporate social responsibility (CSR) is a strategy that has been considered to improve firms' image, provide stakeholder satisfaction, increase brand loyalty and as a differentiating factor, among others. Stakeholders have gradually become more interested in firms' operations which lead them to be socially responsible or otherwise negligent. Considering the firms' size, age and competitive posture, there is much potential for pharmaceutical and automotive firms operating in Mexico to fully engage in corporate social responsibility practices. Yet, a lack of proper reporting on CSR and assertiveness by society, have contributed to such firms not fully addressing social issues. This study contributes to the understanding of engagement in CSR in an emerging market, by providing insights regarding differentiating aspects of corporate social responsibility.