Utilizing Business Intelligence to Enhance Online Education at For-Profit and Non-Profit Institutions

摘要

With the increase in the demand of online education, especially for working people, there is a needfor institutions that offer online education to identify, target, and market their services to people who are in need of furthering their education or who would be interested in using online education to advance their careers. The aim of this paper is to explore how Business Intelligence (BI) can be utilized to enhance online education for profit and non-profit organizations. The goal is to identify, target, and market online education to an audience who may not have thought of online education, but will appreciate the opportunity.