"There's no business like show business," the old adage goes, and nowadays everybody, even the makers of some of the world's most exclusive sports cars, wants in. We were reminded of this discipline-bending cultural imperative recently when Porsche Cars transported, at its own expense, a bouncing deportment of automotive journalists from around the world to the Pixar studios in Emeryville, California, to what it called a "virtual car launch" but an advance screening of the expected summer blockbuster-to-be, Cars.
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