Basic elements

摘要

Marketing.We all think we know what this word means,yet few truly understand the definition and benefits of marketing in a custom molding or moldmaking environment.Marketing isn't just for the big guys,or for the companies with proprietary products like Procter & Gamble.John W.Elliott,president and founder of Power PR,an industrial marketing communications firm in Torrance,CA,says,"The reality is the industrial sector has all the elements of big business:a staggering pace of development,intense competition to sell products and services,big ticket items,and a need to aggressively promote their product or service in order to cut through the clutter and reach the prospect."