Seven years ago,silicon-based-materials supplier Dow Corning implemented a plan some called "risky," which split the company's offerings into two approaches.The new initiative was an online business called Xiameter (www.xiameter.com) that was designed for customers looking to save money,who ordered in large volumes,knew what they needed and how to use it,and didn't need extra services or technical support.Dow Corning's standard business model of labs,scientists,and other advice remained.
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