Citroen DS5: Can Citroen carve a style-led niche for itself in the big-car sector?

摘要

The traditional D-segment, or large family car market, is under real pressure in Europe. It's still an important sector, but selling cars in it is not as simple now as it once was. Roll back the clock just a few years and if you wanted a full-sized car of moderate price, there was little alternative. However, the birth of MPVs, SUVs and crossovers, combined with the solid residuals of otherwise more expensive compact executive cars, means that things are no longer so simple. There is now plenty of choice and, as Renault has already discovered to the Laguna's cost, you've got to give customers a damned good reason to buy a relatively ordinary traditional family car.