Agriculture MarketingMajor concerns, post WTO

摘要

Agriculture Marketing turns to be dearer to the marketing protagonists in the recent past.In a country like India, where agriculture constitutes 24% of the GDP and with 2.4% of the world's land resource, the concept of agriculture marketing needs to have a serious outlook. The rational for this cannot be debated, considering the fact that agriculture turned to be the single largest private sector occupation in the country deploying around 57% of India's work force.