Coffee production and consumption are clearly separated in the world. While coffee is produced by over sixty, mainly developing and less developed countries, the developed countries of Europe, U.S.A and Japan consume most of the production. Coffee isone of the major export driven commodities for almost all coffee producing countries since over 60 % of total production by them is exported. Liberalization of global coffee market from International Coffee Organization's (ICO) supply regulation in 1989,and the market reforms initiated by India (from 1993-96) leading to open marketing system in 1996 were the two structural changes that has significantly impacted the global and Indian markets respectively. Not only India but also many other producing countries had initiated reforms towards free market. Lifting of ICO's global supply regulation took the global market towards a competitive structure. This has introduced a new dynamics in terms of market share of coffee origins and redefined their competitiveness in the major importing countries each one of which has its own unique import matrix where in coffee origins try to retain their shares while they gain or lose to their competitors.
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