In the current globalisation process, growing competition is driving enterprises to reorientate their corporate strategies and to have less intermediaries in the production and distribution chain. The value chain of a company is a collection of interdependent activities that are performed to design, produce, market, deliver, and support its product. The main motivations for shortening a company's value chain are to have greater control to cut costs, and to improve productivity. This is achieved through subcontracting alliances and co-makership agreements, private labelling and e-commerce. All these developments have implications for the positions of suppliers in developing countries and the way of doing business.
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