Arts and Craftsmanship: Senior Vice President - Design, Trevor Creed has added 'quality' and 'fit and finish' to Chrysler's extensive design vocabulary

摘要

Design is king at Chrysler. Chrysler concept vehicles like the Firepower and Crossfire draw huge crowds at international auto shows, and make admirers out of the competition. Many of those concepts go on to be production vehicles changing very little from the dream cars we ogle on the stand or stage. Chrysler cars don't just spark emotion, they often set trends - cab forward Intrepid sedans, muscular Ram pickups and retro cool PT Cruisers set design standards for others to Mow. It hasn't always been that way. Chrylser's brush with extinction in the early 1980s may have spawned the minivan, but it also did plenty to erase any memories of great designers like Virgil Exner and Elwood Engel, flooding the market with nasty looking K cars. That would all turn around in 1985. Trevor Creed was one of the turnaround trio who, along with John Herlitz and Tom Gale, would bring great design back to Chrysler.