Autos playing catch-up in digital: Shoppers say other industries make buying easier

摘要

Nearly four of five U.S. vehicle owners say the auto industry lags behind other online retailers in effective use of digital media, a survey shows. Of that group, 90 percent say better digital media would significantly cut the time needed to buy a vehicle. The survey for consulting firm Accenture by Coleman Parkes Research polled 1,000 U.S. vehicle owners and 12,000 non-U.S. owners in August and September.